{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "StOOpid.org Logomark & Branding Guide",
{
  "logomark": {
    "text": "StOOpid.org",
    "style": "Googie-inspired",
    "colorScheme": {
      "yellow": {
        "color": "#F7EA12",
        "description": "Vibrant yellow used for the uppercase 'S' and 'O' letters, adding a bright and energetic feel."
      },
      "orange": {
        "color": "#F76F18",
        "description": "Bold orange used for the uppercase 'O' and 'P' letters, providing a strong visual impact."
      },
      "green": {
        "color": "#20D4A7",
        "description": "Fresh green used for the lowercase 'i' and 'd', contrasting with the warmth of the yellow and orange."
      },
      "brown": {
        "color": "#80571",
        "description": "The brown color intended for the outline of Illinois, symbolizing stability and structure."
      }
    },
    "font": {
      "name": "Perugia",
      "usage": "Utilized for the '.org' part of the wordmark, adding a modern and clean finish."
    },
    "designElements": {
      "lowercaseOverlay": {
        "description": "The lowercase letters 't', 'p', 'i', 'd' are strategically overlaid upon the uppercase letters to create a dynamic interplay and depth, characteristic of Googie's layering and intersecting forms."
      },
      "uppercaseContrast": {
        "description": "The uppercase letters 'S', 'O', 'O' are designed with a hand-drawn style, adding a personal and organic touch that contrasts with the more structured appearance of the lowercase letters."
      }
    },
    "inspiration": {
      "GoogieArchitecture": {
        "description": "The wordmark is inspired by the Googie architectural style, known for its futuristic designs, bold angles, and playful essence. This is reflected in the sweeping curves, varied letter sizes, and the overlay of contrasting colors and shapes."
  "StOOpid.org Primary Colors": {
      "type": "object",
      "properties": {
        "Brand-E lion": {
          "type": "string",
          "const": "#F7EA12"
        },
        "Oswrange": {
          "type": "string",
          "const": "#F76F18"
        },
        "ILloamy Brown": {
          "type": "string",
          "const": "#80571F"
        },
        "GrydeREEN": {
          "type": "string",
          "const": "#20D4A7"
        },
          "StOOpid.org Additional Colors": 
            "type": "object",
            "properties": 
              "Reapping Purple":
              "type": "string",
              "const": "#932047"
            
              "Flowenphox Blue":
              "type": "string",
              "const": "#1793FE"
            
              "Chris Saw You're Borrowing His Blue":
              "type": "string",
              "const": "#404378"
          
              "Skulk Red":
              "type": "string", 
              "const": " #D41210"       
  }
}

  ],
  "artistic_influences": {
  "era": "Mid-Century Modern",
  "animation_style": "Hannah-Barbera (The Jetsons, Yogi Bear)",
  "architectural_style": "Googie (especially signage)"
}
        }
      },
      "required": ["yellow", "orange", "brown", "green"],
      "description": "**Color Emphasis:**\n- Plain white background. \n- 'StOOpid' section primarily uses Yellow, Orange, and Brown.\n- '.org' suffix introduces Green with emphasis."
    }
  "brand_identity": {
  "mascot": {
    "animal": "donkey",
    "attire": {
      "style": "Mid-Century Modern",
      "accessories": {
        "gryderian_green_eyeglasses": true,
		"clear_lenses": true
	  }
    },
    "demeanor": "radiating Love & Joy"
  },
  "logo": {
    "elements": {
      "all_following_elements_combined": true,
      "white_background_unless_otherwise_specified": true,
      "anthropomorphic_mascot": true,
      "oswego_orange_illinois_border": true,
      "yellow_pattern_fills_border": true,
      "illinois_limestone_seat": true,
      "mississippi_river": {
        "positioned_facing": "right"
      }
    },
    "inspiration": "Rodin's The Thinker"
  },
    "color_preference": {
      "primary": "#F7F316",
      "complements": [
        "#F0622E",
        "#8B4513"
    ]
  "pronunciation_key": {
  "art_style": {
    "character": "caricature of Abraham Lincoln",
    "attire": {
      "elements": {
        "illinoisan_stovepipe_hat": true,
        "head-to-toe_appearance": true,
        "sharp_19th_century_shoes": true
      }
    },
    "accessories": {
      "gryderian_green_framed_eyeglasses": true,
      "uncolored_lenses": true,
      "green_lenses": false
    },
    "pose": {
      "inspiration": "World War I 'I Want You' poster gesture",
      "emphasize": "eyeglasses frame thickness"
    }
    "facial_expression": {
      "playfully_severe": true,
      "emphasize": "sternness & joy"
  },
  "word_placement": {
    "stay": {
      "color": "#8B4513", 
      "position": "left of eyeglasses"
    },
    "OO": {
      "implicit": true 
	    "by_eyeglasses_frames": true
    },
    "pid": {
      "color": "#8B4513", 
      "position": "right of eyeglasses"
    }
  },
  "tagline": {
    "text": "Organically Organized to Provide Illinois Development",
    "position": "bottom of frame"
  },
  "background": "white"	
  }
}